Prem The Label - Fox Maiden
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Prem The Label (previously Premonition) has come to be known for their use of a healthy dose of colour, fun and youthfulness which collides with a more refined sophistication. This results in a confluence of style that is both fashionable and unique. Based in Sydney, as a dedicated and passionate fashionisto, the designer, Premal Patel (hence, 'Prem' for those who haven't caught on!) created the Premonition women’s line in 2012. It has already established a cult like following among fashion bloggers around Australia.