Rumer The Label

There is a captivating new brand from Australian designer Nikita Sernack.

Launching worldwide in June 2021 at Afterpay Australian Fashion Week, RUMER encompasses femininity, youthfulness and confidence in striking designs that radiate an effortless sophistication.

A thread of nostalgia is woven through the alluring aesthetic, a nod to the sensuous 70’s, an era of freedom and expression. Beautiful linen fabrications and earthy tones are accentuated with enchanting florals. A brand that exudes that je ne sais quoi magic. RUMER has it.